Clic-Clac
Henry Jacques
2023
Client
Henry Jacques
Role
Artistic direction, Production, Post-production
Prepare to enjoy a feast for the senses. This strikingly contrasted film unveils a groundbreaking creation from ultra luxury French perfumers Henry Jacques. Showcasing Clic-Clac’s monolithic design and evoking the allure of its tactile nature, it artfully demonstrates how to apply this solid perfume. Viewers are invited to embrace this innovative experience destined to captivate and overwhelm their imagination.
When Henry Jacques first approached us, the company was drawn to our expertise in shooting timepieces in a studio setting.
Armed with singular skills, robot-controlled cameras and setups, as well as a back pocket full of tricks, we are generally considered a leading force in this niche but highly specialised domain.
The latest product was onomatopoeically called Clic-Clac and heavily inspired by the artistry of watchmaking.
Designed as a tactile case for Henry Jacques’ new range of solid perfumes, it embodies the same meticulous attention to quality and detail found in the world’s most precise watches.
Its substantial weight imparts a sense of gravitas in the hand, while the use of precious metals lends both rarity and density, making each piece truly exceptional.
Our deliverables not only met the brand’s rigorous technical expectations but also delighted with our nuanced sensitivity and gift for conveying emotion through film.
Beyond highlighting the product’s appearance and tactile appeal, our visual narrative also weaves an ethereal story, sparking desire and igniting the imagination.
Credits
Guillaume Mille
Director
Pierre Edelmann
Director of Photography
MilleDollars
Post-production & SFX
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