Detail
Richard Mille
2024
Client
Richard Mille
Role
Copywriting, Direction, Production, Post-production
A series of five elegant films focusing on the miniscule details that make Richard Mille athletes stand out in their respective disciplines. Each chapter is reserved for a single athlete and is used to intimately deconstruct their skills. Featuring in no particular order: world champion cyclist Mark Cavendish, Hollywood choreographer Benjamin Millepied, US Masters-winning golfer Bubba Watson, Italian Ladies European Tour golfer Diana Luna and international showjumper Flore Giraud.
”The smallest detail often separates the best from the rest.”
Transposing this simple idea to video was a big challenge, but also an incredibly exciting opportunity.
It meant delving deep into each of Richard Mille’s athletes fascinating backstories, capturing their sensitivity and extracting the right narrative to elegantly highlight their individuality.

Spending quality time with the athletes during the shoot was essential, to tease out their unique personalities during an interview/audio recording session.
Then we set the right tone, rhythm and music to bring things to life and maintain equilibrium.

The final element was editing, when we saw the full range of personalities come together. We could then make a raft of minor adjustments, which ended up having a big impact on the project as a whole.


Credits
Director & Editor
Guillaume Mille
Pierre Edelmann
Director of Photography & Producer
First Assistant Camera
Clément Menu
Second Assistant Camera
Adrien Scheffer
Serge Bastien
Gaffer
Pierre Corvaisier
Électricien
Kevin Masson
Best Boy
Lasse Fløde
Photographer
Cidji Humbert
Make up
Kevin Deloeil
Location Manager
Lucas Detry
Floor Manager
Samir Farhi
Color Grading
Erwan Bouché
Flame
Shcaa
Music
Toby Thirling
Sound & Mixing
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