Midnight Calls
Richard Mille
2026
Client : Richard Mille
Role : Direction, Storyboarding, Copywriting, Production
A phone rings at midnight. We watch a lonely woman return home to her high-rise downtown apartment. Somewhere between glamour and mystery, yet anothersleepless night begins…
00:00 / 00:00
“In my imagination, you’re waitin’ lyin’ on your side, with your hands between your thighs and a smile.”
Midnight Calls is the most cinematic expression of the three campaign concepts for the RM 07-01 set that MilleDollars has created for Richard Mille.
Constructed around atmosphere, character, and narrative it is set high above the city, following an elegant protagonist, night after night. Boasting sex-appeal, intimacy, and unanswered questions it is designed to seduce the viewers imagination.
Drawing from 90s thrillers and the visual language of David Fincher, this film softens its references into something more romantic and fashion-forward.
With three looks for three different evenings, Midnight Calls is specially structured to live across pre-roll, social films, stills, and wider campaign variations, as well as awaken the alluring insomniac in our soul.
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