Out of the Box

Client

Richard Mille x Ferrari

Role

Copywriting, Direction, Production, Postproduction

Lewis Hamilton and Charles Leclerc get an exclusive preview of the new Richard Mille RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari during an informal and fun fashion shoot at Maranello. In this relaxed environment, watch the two F1 drivers at ease, joking about and revealing their playful personalities, as well as their genuine appreciation for the new timepieces they are given.

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Back at school, if we had said that one day our job would be going to the Ferrari factory and hanging out with two F1 drivers, most people would have called us liars. But to launch the RM 43-01 Tourbillon Split-Seconds Chronograph Ferrari, that’s quite literally what we had to do.

Like the first day back after the holidays, there was a lot of anticipation and nerves about this shoot, but once inside, everything fell perfectly into place.

Most of the heavy lifting had been done in pre-production, so we were free to be big kids, having fun, being creative and bouncing off the infectious energy of the place.

Now there’s probably a lesson here. Taking a closer look at the MilleDollars team, the Ferrari drivers and the amazing Maranello staff, it’s obvious everyone is following a version of their own childhood dream. These are people who wake up every day, pumped up to be doing something they absolutely love.

And in the end, what could be more important than that?