Savoir-faire
Richard Mille
Client : Richard Mille
Haute horology enthusiasts are like automotive fans: they both like to know exactly how their favourite machines work. So, in the watch equivalent of opening the bonnet of a race car in the pit lane, the Richard Mille Savoir Faire films delve deep into the design, engineering and craftwork that goes into each Richard Mille masterpiece. It is a format of film that we have developed over time, adding continual degrees of sophistication and detail to plunge ever further into the genius of each product.
When it comes to Richard Mille Savoir Faire films, what began as simple product overviews targeted mostly at industry insiders have evolved into standalone releases, eagerly awaited by millions of people all over the world.
Harnessing the public’s interest for detail and hunger for information, we have added extra layers of complication over time: adding in voiceovers, expertly crafted scripts, and exclusive interviews with watchmakers to bring a new depth to each film.
Our chosen style has set a benchmark in the industry: crisp, clinical visuals paired with immersive ASMR influences.
We’ve stepped away from tradition, reimagining the look and feel of craftsmanship, while still honouring the unique heritage and artistry involved.
Gone are the cuckoo clocks and wooden work bench, our vision of Swiss expertise is inspired by the future.
It's unmistakably Richard Mille and unmistakably MilleDollars: slick, surprising and impossible to ignore.
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