Speed Tale

Client

Richard Mille x MᴄLaren

Role

Copywriting, Direction, Post-production

Speed Tale tells the story of two brands, Richard Mille and McLaren, both fuelled by pure passion. This is a vision of pleasure, a wild ride on desert roads at the wheel of exceptional cars. It is also a tribute to one of the 90s most iconic music videos - Jamiroquai’s ‘Cosmic Girl’, that exemplifies the forms, style and fashion of the era.

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We often get asked what a MilleDollars shoot is all about? Well, it’s like a family: loud, hungry, sleepless, and sometimes stressful… But never boring.

This project threw up several challenges. The first was that everything was shot on closed-off locations out in the elements of southern Spain. This area offers incredible desert backdrops but also brutal, ever-changing weather. You need to be prepared for it all.

It also involved long, dynamic driving sequences, all at high speeds in borrowed cars that are worth an absolute fortune.

There is literally no margin for error – one wrong turn could see someone end up at the bottom of a deep ravine.

Like each of our productions, the solution was delving into the detail beforehand and preparing for any outcome, then trusting our super-talented crew to all do their jobs.

We’re not going to lie and say it’s easy – in fact it’s a tonne of hard work. But in the end it's all held together by love. And we wouldn’t have it any other way.