The Murcian Has Landed

Client : Danone

Role : Storyboarding, Production, Direction, Post-Production

Carlos Alcaraz lands as Danone’s new global ambassador, descending from the cosmos onto a vibrant blue world in this striking, neo-surrealist film. The Spanish tennis sensation appears larger than life, evoking the wonder of an astronaut touching down on a distant planet. In constant communication with his support team, he surveys this unfamiliar landscape before declaring: “It’s going to be a beautiful adventure.”

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“Practice makes perfect” is an overused idiom, but when it comes to filmmaking it’s also the difference between failure and success. This project offered a textbook example.

Thanks to the success of King's Court, our earlier film for Richard Mille starring Rafael Nadal, we were specifically chosen by Danone and their agency Clutch to create this project featuring the up-and-coming star of world tennis, Carlos Alcaraz.

With global stars, time is always at a premium. Carlos’s schedule was packed, so from the outset, we meticulously planned every detail, designing our approach for maximum efficiency.

We even built in a full prep day to fine-tune technical elements and ensure a seamless setup.

That preparation paid off. On shoot day, our team operated with the precision of a Formula 1 pit crew - swift, coordinated, and utterly focused.

In the end Carlos had just fifteen minutes for us, but in that brief window, we captured everything on the storyboard and more. A true testament to careful planning and creative agility.